You’re going to see whatever big trend was on the news, and whatever character stood out in the latest blockbuster.
You’re not going to let your little one contribute to this mundane mediocrity! Now your child can successfully blend in with the lawn, or some bushes, or a grassy knoll—instead of blending in with other costumers! Or a wolf-man costume covered in real yak hair, just like they used in the old movies. Every Halloween, you know you’re going to see a cat, and a self-referencing play on words, and a politician, and a monster. You’re going to see superheroes and supervillains, pirates and gangsters.